Instagram is not an ordinary social network: it gives the users an opportunity to visually observe the lifestyles of famous personalities. We can read a lot about musicians, cinema artists, top models in numerous magazines, however, the most relevant source of information is the Instagram account.

The most famous and luxurious brands have chosen the Instagram platform for promoting their goods all over the world. Obviously, if a famous person having millions of followers will post a photo of a dress, handbag or jewelry of a famous brand, it will certainly increase the engagement and sales.

According to recent researches of social marketing agencies, the posts of celebrities are capable of increasing the engagement by 30 percent. For some kind of people seeing a luxurious item on some of their favorite celebrities will be a sufficient motivation for buying the same item.

Here in this article, we will give a couple of advice for promoting your brand on Instagram.

The Instagram posts of luxury brands should be moderated: remember that they are part of your brand image. Do not overuse hashtags- they make the posts look cheap and are capable of ruining your reputation of a luxurious brand.

A photo of your product in the account of a celebrity will certainly boost the interest in your brand. However, it will be just a one-time thing, if you are not consistent with your content. Research several accounts for promoting. Even better if these celebrities have mutually followers with you. InstaCaptain’s auto post feature lets you schedule your posts and automatically posts them at the designated time on Instagram. This ensures consistency. Furthermore, with its hashtag filters and auto follow feature, you can find people who share similar interests to boost your engagement.

Bear in mind that Instagram is a platform designed specifically for visual treats. The photographs of production should match the style of the influencer’s account.

The influence of celebrities

While most brands are busy filling their followers’ news feed with promotions and advertising photos, users enjoy the aesthetics of luxury brands accounts. Meanwhile, the photos of your product in the profiles of celebrities will grow the number of your followers. Before purchasing the product, the buyers want to see it getting used by celebrities – it demonstrates the coolness and exquisiteness of the item.
Once the reputation of a reputable brand is established, let your account promote itself.
Even if only a few of your Instagram followers are your buyers, let the other window-shop your pictures. This will increase engagement, and your post will be displayed at the top of the hashtag search.